Another XBox 360 Viral Campaign? Hex168
Xbox365 had a post that started this one off, it was started by Lutz, Lutz seems to have a blog and the site www.hex168.com (and www.thebeginingisneigh.com)
I will let you try and work it all out for yourself, however here are some links that will help you get up to speed on the current thought’s.
- http://forum.teamxbox.com/showthread.php?t=379700&page=119&pp=15
- http://news.teamxbox.com/xbox/9528/More-Pictures-of-the-Mysterious-Sign-Appear/
If you work it out then let me know 
However I would bet it’s a www.4orty2wo.com campaign for Microsoft. Probably with early teaser playing in certain area’s around America (and Hopefully London as the last pic is on a London bus with the London England text on it). We can only wonder, if you change the parameters on the SWF on the hex168 site to end early nothing happens? oh well only time will tell.
